We know creative people on YouTube love turning an idea into a brilliant production. We also know they want their work to matter.

With this in mind, we’ve partnered with the
58th Cannes Lions International Festival of Creativity on Good Work, a new program that gives creative professionals the opportunity to use their skills to make a difference and gain recognition for their work. Learn more in this video:

Good Work, nonprofits from all over the world can submit a brief for a video ad promoting their cause. These organizations often lack the resources and time to create a truly great ad for their cause -- and this is where you can help. Pick a brief you want to work on from the Good Work briefs gallery and make an ad for that organization. Your ad can be inspirational, thought-provoking, funny, or serious -- just make sure it’s also innovative and compulsively watchable.

If you succeed, you might be strutting your stuff at this year’s Cannes Festival - five talented people will win a trip to Cannes and have their work showcased there. Could it be you?

The deadline to submit your entry is May 9, 2011. A jury of top industry experts chaired by Craig Davis, Chief Creative Officer Publicis Mojo and founder of
Brandkarma, will announce the winners on May 21, 2011.

Supriya Sharma, Product Marketing Manager, recently watched “WaterAid Cracker Challenge.”