Super Bowl Sunday: The Biggest Day in Sports and Advertising

Super Bowl XLIV. Of all the events on the American sports landscape, this is the most important game of the year.

Kickoff is at 6:25pm ET in Miami, where the AFC Champion Indianapolis Colts will meet the NFC Champion New Orleans Saints to decide the NFL Champion. Football fans are anticipating a great game, featuring the cerebral control of Colts quarterback and regular season MVP Peyton Manning against the creative style of Saints quarterback Drew Brees.

Off the field and on screens everywhere, Madison Avenue heavyweights will be competing, as well. Advertisers are reportedly paying as much as $3 million for 30 seconds of your time in what promises to be an epic contest of brands, products and celebrity endorsers.

To whet your appetite for both competitions, our Ad Blitz channel, with pre-game videos sponsored by Kia Motors, is a one-stop shop for everything Super Bowl-related. YouTube partners have been busy making predictions, cooking up party recipes and generally dishing on all things related the big game:



During the game, we'll be adding all the 2010 Super Bowl commercials to a video wall on the Ad Blitz channel immediately after they air on TV. Come to the channel to watch and give each ad a thumbs up or down. Voting ends Monday, February 15, with the winner gracing our homepage on Thursday, February 18.

May the best team – and ad – win!

Andrew Bangs, Sports Manager, recently watched "If Filmmakers Directed the Super Bowl."

UPDATE: We’ve seen a fair amount of speculation online regarding a few Super Bowl ads that are currently missing from YouTube’s Ad Blitz. To be clear, each video uploaded to the Ad Blitz was authorized in advance at the advertiser’s request. (Not all Super Bowl advertisers gave us permission to include their ad.) Still, any advertiser airing an ad during the game can send us their ad and enter the Ad Blitz at any time before the end of the voting period, which closes at 11:59:59 PM (ET) on February 15, 2010. We expect to add additional videos to the Ad Blitz in the coming days.

And congratulations Saints!

#subsaturday: Join Us on Twitter!

In honor of great YouTube channels everywhere, we're trying to start a movement. But we can't do it without you.

Last week, we unleashed our first #subsaturday (ie, "Subscription Saturday") Tweet and over 400 of you joined us in shouting out the YouTube channels you thought were most deserving of a little extra attention. It generated some enthusiastic comments, made this news update and even poignantly touched one soul. Not bad for our little experiment.

Now we're hungry for more. Please join us this and every Saturday, and Tweet links to 1-4 of the YouTube channels you want the world to know you love. Don't forget to include the #subsaturday hashtag so we can see the full force of our effort and easily discover new channels to watch. Like the #followfriday and #musicmonday before it, we won't rest until #subsaturday is a trending topic on Twitter all day Saturday. Can we do it?

Mia Quagliarello, Community Manager, recently watched "YouTube 101: Private Sharing with Ask a Ninja."

The White House Answers More of Your Questions

As we announced earlier this week, the White House agreed to answer more of the top questions you submitted for our YouTube Interview with the President on Monday. Today, we hosted a live chat in which three administration officials - Heather Higginbottom from the Domestic Policy Council, Brian Deese of the National Economic Council, and Ben Rhodes of the National Security Council - answered additional questions submitted in response to the President's State of the Union address on January 27. Macon Phillips, the White House New Media Director, moderated the discussion and also took some of your questions in real-time, using our Moderator platform on CitizenTube.

Here's the video of the chat, just posted to the White House YouTube channel.



We appreciate all the feedback we've received this week in response to our interview with the President, and we look forward to incorporating your suggestions into upcoming programs. We'll be announcing more events soon that will allow you to connect with your leaders via YouTube, so stay tuned to CitizenTube for more details.


Steve Grove, Head of News and Politics, recently watched "Presidential YouTube Interview - behind the scenes"

YouTube Calls on IPv6

The first telephone numbers in the latter part of the 19th century were short and simple, made up of no more than a few digits. Calls would be routed through operators and these operators would then manually patch these calls into the lines of their intended recipients. As more and more people got telephones, the length of telephone numbers grew from three to four to seven and then eventually to 10 digits and beyond. Today, cities like Manhattan have been forced to have multiple area codes (917, 646, 212, 347, etc.) and if you want to dial outside of your country, add on a few more numbers.

So what does this history lesson have to do with YouTube? IP (the Internet Protocol) is the protocol used to communicate data across the Internet in the same way telephones connected conversations over a century ago. Each connection has an IP address that works like a telephone number. Just like telephone numbers, these IP addresses need to grow to accommodate all the new people coming online. The problem is that IPv4, the current version of the Internet protocol, uses a 32-bit address and those addresses are running out of space -- fast. In 2000, Internet users had consumed 50% of IPv4 address space. Today, IPv4 has less than 10% of addresses available. When address space runs out, users will have to share addresses, because there won't be enough to go around.

But there is hope. IPv6 has a vastly larger address space (128-bit) and allows everyone to have an incredibly large number -- 2^64 or more -- of personalized IP addresses for all their devices (think of it as having a whole telephone exchange in your home). Not having to share IP addresses is good for users because it means better, more relevant information can be delivered to them whenever they want it. It's a win for openness and new applications because any device can connect directly to any other device on the Internet. It's even a win for security, because it's harder for hackers to find your computer and attack it. But up until now, IPv6 still hasn't gotten as much traction as IPv4. And content creators and users have yet to adopt it on a wide scale.

Since the very first announcement of ipv6.google.com (IPv6 connection required; if you don't have it, ask your ISP to deploy it), we have been committed to supporting IPv6 and have steadily added IPv6 support to more and more services. The service most requested to have IPv6 support has unquestionably been YouTube. Given all of this, we're proud to make YouTube available over IPv6 and to begin streaming videos from a select number of sites worldwide to our Google over IPv6 partners. With YouTube on board, we now have a significant amount of content delivered on IPv6 and a real audience/traffic for it. This is a good day for YouTube, our users and for an open and accessible Internet.

Lorenzo Colitti, network engineer and IPv6 samurai, recently watched "Sesame Street: Martians Telephone," and Steinar H. Gunderson, software engineer and IPv6 mercenary, recently watched "Student Brings Typewriter to Class."

Stand Up for Your Favorite Health Organization

Today is World Cancer Day, which was created by the World Health Organization to raise awareness about one of the world's leading causes of death. And in an effort to raise awareness of not only cancer, but all major health issues, we're kicking off a health-specific round of Video Volunteers.

You know the drill: just pick a health organization that you care about (or find one on the Video Volunteers channel), make an under-three-minute video promoting their work, and the top three will be featured on the YouTube homepage at the end of the month. Our guest curator this month is musician Jesse McCartney, who took the time to talk about his favorite health org, Stand Up 2 Cancer, and why you should make a video for your health nonprofit of choice:

If you're passionate about raising money to buy malaria nets, want to increase awareness about AIDS/HIV or can help an organization by vlogging about life as a diabetic, we want to see your videos. Submit them at www.youtube.com/videovolunteers by February 23.

Ramya Raghavan, Nonprofits & Activism, recently watched "Pet Adoption - Ditched."

Your Questions for President Obama

Today, President Obama had his first exclusive interview after his State of the Union speech with you, the YouTube community. The President engaged in a direct conversation about a broad range of issues, from generating jobs to opening up the health care process to investments in nuclear energy.

The best part of the process was that it was driven by you. ​Five days ago, as the President began his State of the Union address, we opened up our Moderator platform on CitizenTube, and over 55,000 of you submitted and voted on both video and text questions. Some of them were hard-hitting, others were emotional, and some were even funny.

You can watch the full interview now:



Only able to ask less than 0.2% of the 11,696 questions submitted, it was hard to choose the final handful. Here's how the selection process worked: we tried to cover a range of issues, minimize duplicate questions, and include both video and text submissions. First, we looked at which topics had the highest participation -- like jobs, foreign policy, health care and government reform -- to determine how many questions to ask in each category. We then took the top 5% of video and text questions and picked questions that reflected what you cared about. None of them were chosen by the White House or seen by the President before the interview.

In some cases, we combined questions, grouping similar ones from different categories like health care and government reform:

"Why are the health care meetings, procedures, etc not on CSPAN as promised?" - Mr. Anderson, Texas

"How do you expect the people of this country to trust you when you have repeatedly broken promises that were made on the campaign trail. Most recently, the promise to have a transparent healthcare debate..." - Warren Hunter, Brooklyn

Sometimes the top overall question in the category was a video question:



To try to get as many question in as possible, we had a section called "Good idea/Bad idea" in which we tried to solicit short responses from the President on ideas you sent in that might not be presented to him in traditional interviews. And in all cases, we tried to select the top questions that would solicit conversation, lead to substantive answers, and hadn't been asked in previous programs we've had with the President.

We had many more questions on hand than we had time to deliver, so we're pleased that the White House has agreed to respond to more of the top-voted questions in their blog soon, at whitehouse.gov.

We hope this interview brings us one step closer to creating better access to your government through YouTube -- and we'd love to hear your feedback and any other ideas you have on YouTube's political programming.

Steve Grove, Head of News & Politics, recently watched, "The YouTube Interview with President Obama"

Project: Report 2010 – Sharing Your Stories With the World

Today, in partnership with the Pulitzer Center, YouTube presents Project: Report 2010, a journalism contest – made possible by Sony and Intel – for non-professional, aspiring journalists to tell the stories that might not otherwise be covered by the media, and to share those stories with the world.

This year, Project: Report (www.youtube.com/projectreport) will consist of two rounds of competition held over the next three months. In each round, contestants will be given a reporting assignment to complete. After the first round, 10 finalists will be chosen by a panel of judges at the Pulitzer Center. Each finalist will receive a Sony VAIO notebook with the new 2010 Intel Core i7 processor and a Sony HD video camera and proceed to the second and final round, where they will compete for five $10,000 travel fellowships to work with the Pulitzer Center on an international reporting project.

All five winners will also receive invitations to Washington, D.C., for a public screening of their work and the chance to participate in a special workshop with Pulitzer Center journalists.

Arturo Perez, Jr., the winner of the first edition of Project: Report, traveled to Jerusalem and worked with the Pulitzer Center to produce a story on dialogue between Palestinians and Israelis.

Watch the first installment of his video diary from the trip:

Do you have a story you want to tell?

Here's the assignment for Round 1 of Project: Report 2010:

Document a single day in the life of a compelling person the world should meet and showcase how that person is making a positive impact in his or her community. All videos must be three minutes or less, and submissions will be open through February 28, 2010.

Even if you do not participate in or advance past Round 1, you may still complete the assignment for Round 2, though you will not be eligible for the grand prize. YouTube and the Pulitzer Center hope to highlight and bring an audience to as many of your stories as possible.

So, without further ado, it's time to pick up that video camera, take on this assignment, and start reporting your stories to the world.

Olivia Ma, News & Politics Manager, recently watched “Project Report: What the Pulitzer Center is looking for"