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Wednesday, February 1, 2012

Homework got you stumped? Our new lineup of educational channels is here to help.

As I wrote in the Huffington Post recently, we here at YouTube believe that great educators can come from all walks of life, and we want to see more teachers - in the broadest sense of the word - turn YouTube into their global classroom. The demand on YouTube for educational content - from math to science to history and beyond - continues to grow. We did some math of our own recently, and found that views of educational content DOUBLED in the last year. We also found that nearly 80% of the views for this content came from outside the U.S., suggesting that our vision for a global classroom might be becoming a reality.


So for all you knowledge-hungry people around the world, today we’re welcoming the first six new educational channels coming to YouTube as part of the new original content initiative we announced last year (more to come later this year). Without further ado, and In alphabetical order … (what else?) ….

Crash Course
A weekly dose of world history, from one half of the vlogbrothers, John Green. The first episode tackles the agricultural revolution, and over the year, the show will tackle the entire 15,000 years of human civilization. Insider tip: the show is written in conjunction with John’s high school history teacher!




Deep Sky Videos
Back in the 1700s, astronomer Charles Messier was hunting for comets … and kept getting frustrated by objects that were NOT comets … so he made a list of these non-comet objects, which went on to become one of the most famous lists of cosmic objects in science. This channel is a quest by Brady Haran to make videos about all 110 so-called Messier Objects … starting with M1 (side note: Brady’s collaborator on another YouTube channel called periodicvideos is Professor Martyn Poliakoff, who was today awarded the Ron Nyholm Award for his role in chemistry education - congratulations!)




Intelligent Channel
This new channel hosts luminaries from education, art, and culture as they discuss the most topical subjects of the day. The hosts of the shows are actor/comedian Richard Belzer (from Homicide and Law & Order, and Paul Holdengraber of ‘Live from the New York Public Library’ fame. “Richard Belzer’s Conversation” will feature interviews with actors, comedians, directors, musicians, and writers. “The Paul Holdengräber Show will engage award-winning writers and artists about their work and passions.

Numberphile
Numberphile is a channel for people who love numbers and want to find out the stories behind them, also from Brady Haran. Numberphile’s very first video appeared on an auspicious date (the last binary date of a generation) - 11.11.11 - and of course, the video was all about the number 11 - and barcodes. The channel has gone on to feature videos about 98, 15, 31 … teaching us about grafting numbers and hexadecimals and Mersenne Primes in the process.



SciShow
From the other vlogbrother, Hank, SciShow aims to teach scientific concepts in an easy-to-understand way, covering everything from particle physics to DNA. The first episode is about "non-newtonian fluids," and the second episode focuses on the Higgs Boson particle and includes interviews with the director general of the European Organization for Nuclear Research.



The Spangler Effect
YouTube was only five months old when Steve Spangler first taught people how to turn a bottle of Diet Coke and a roll of Mentos into an exploding geyser. Science videos are among the most popular viral videos on YouTube, and this channel will set out to make science more approachable and a whole lot more fun.


We hope you enjoy these additions to our YouTube Education corpus, which today has 700+ partners and more than 500,000 videos. If you’re a teacher, check out youtube.com/teachers for a set of education resources that includes more than 300 playlists of videos that align with core education standards. And if you want to make YouTube more accessible in your school, check out YouTube for Schools.

Angela Lin, Head of YouTube Education, recently watched “The Agricultural Revolution: Crash Course World History #1”.



Tuesday, January 31, 2012

Music Tuesday: Busta Rhymes, Fresh Faces and more

The good ship Wilco sailed into YouTube Music this week, with the premiere of their new video “Dawned on Me”, which believe it or not, is the first hand-drawn Popeye cartoon in 30 years. We also featured a curation from Black Bananas, a video from Cymbals Eat Guitars, and more...

Busta Rhymes with YouTube and Google Music

Back in November, Busta Rhymes offered you all a chance to appear in the music video for "Why Stop Now," his latest single. Hundreds of you took up his challenge, downloaded the song, learned the verse, and filmed yourselves spitting it. Busta watched the entries, selected his favorites, and had director Hype Williams splice them into the final cut. We're happy to debut the results. Take a look, and see which fans did the verse nice enough to earn Busta's seal of approval.




Chemical Brothers

For the first time in 20 years, electronica pioneers the Chemical Brothers have captured their audio-visual live show on film. The movie, titled “Don’t Think”, is directed by Adam Smith, and will be hitting theater screens around the world later this year. To celebrate, Adam and the Chemical Brothers collected some of their favorite YouTube music videos in a playlist:

 

January Fresh Faces

Every month, we feature a handful of newly-signed music partners on YouTube’s homepage. Amongst January’s picks, Jitta55 shows us his "Drink Face," and Shonsta performs an intense guitar solo:

 


Tim Partridge, YouTube Music Manager, recently watched Busta Rhymes “Why Stop Now ft. Chris Brown”



How to shape up your video marketing strategy in 2012

Did you vow to get in shape in 2012? Maybe you committed take your business to the next level this year, too. Keeping either resolution can be a challenge, so we wanted to call out a few YouTube fitness Channels doing great work both with their videos and their advertising—without breaking a sweat.

Mike Chang has a growing following on YouTube thanks to his easy-to-do workout videos, steady stream of new content and special seasonal discounts offers on his Six Pack Shortcuts program. This January he gave YouTube subscribers 70 percent off from his new Insane Home Fat Loss program. He also uses YouTube TrueView video ads to reach new viewers, and now has more than 370,000 Channel subscribers interested in rock solid abs.



The Flex Belt and TRX Channels use their YouTube Channels to host tons of video content for beginners and experts alike, many featuring celebrities like Next Top Model winner Adrianne Curry for Flex Belt or NFL superstar Drew Brees on the TRX Channel. Talk about motivation. Through the power of video, Flex Belt and TRX can capture an audience’s attention, show how their products work, and then tell viewers how to buy the product with banner ads on their brand Channels or call-to-action overlays over their videos. TRX’s YouTube Channel banner ended up being responsible for 7 percent of all holiday sales through paid search Channels in December 2011.





If you’re a business owner, musician, filmmaker, fitness expert or all of the above, you can build an audience with YouTube video advertising tools by getting started with Google AdWords for video today.

Baljeet Singh, group product manager, recently watched “S*&t Silicon Valley Says.”



Monday, January 30, 2012

From the West Wing: Hanging out with President Obama on YouTube

You asked, and today President Obama will answer. This afternoon at 2:30 p.m. PT (5:30 pm ET), President Obama will head to the Roosevelt Room of the White House to connect face-to-face with people across America over a live Google+ Hangout. This first-ever virtual interview will be streamed live on the White House YouTube Channel so you’ll have a front row seat.

In the past week, over 225,000 of you have asked a question or cast a vote on the White House YouTube channel, voicing your interest in everything from military benefits to online poker, outsourcing to the Occupy movement. During today’s post-State of the Union interview, a selection of the top-voted YouTube questions will be asked, and several participants will actually join the President in the live Google+ Hangout to pose their questions directly.

Tune in today to watch Your Interview with President Obama live at 2:30 p.m. PT on youtube.com/whitehouse and see how President Obama addresses the issues that you care about.

Ramya Raghavan, YouTube News and Politics Manager, recently watched “Ask Obama: Why Tuesday



Sunday, January 29, 2012

CaliforniaTravelTips is January’s rising YouTube partner

If you’ve been to the YouTube homepage today, you may have noticed CaliforniaTravelTips featured in the Spotlight. Veronica Hill, the woman behind CaliforniaTravelTips, is our featured “On The Rise” partner for January.

Born and raised in California, Veronica has 30+ years of travel experience that she’s translated into an informative YouTube series about all the Golden State has to offer. Ever wondered what the best strategy is for tackling Disneyland? Planning a trip to San Diego and want advice about must-do sites and activities? Think you want to visit Yosemite but want a preview of the best wilderness hiking trails? Answer any of these questions and more with Veronica’s detailed and digestible travel videos, with more than 150 video reviews to watch.



Here are a few words from Veronica:

California is one of the most diverse and wonderful places in the world! We have sandy beaches, snow-capped mountains, breathtaking national forests, and vast stretches of lonely desert. After 20 years as an editor and writer for magazines, books and newspapers, I decided to try something new. In 2007, Tim Carter of AsktheBuilder.com suggested that we start a YouTube channel. That weekend, my husband, Jason, and I went to the local camera store and bought a cheap digital video camera, tripod and Radio Shack mic. We began filming our favorite vacation spots and attractions throughout California... We want to thank the YouTube community and everyone who voted. You guys are awesome, and we couldn't have done it without your support!
If you’ve enjoyed this monthly On The Rise blog series and want to see more rising YouTube partners, check out our On The Rise Channel. Keep an eye out for next month’s blog post, as your channel may be the next one On The Rise!

Christine Wang and Devon Storbeck, YouTube partner support, recently watched “driving on mountain top ORIGINAL!



Saturday, January 28, 2012

YouTube Creator Playbook: Use analytics to build an audience

This is part of an ongoing series sharing tips from the YouTube Creator Playbook, a resource of best practices and tips you can start using on your Channel and videos right away.

There’s tons of data and information available about your Channel, videos and audience in YouTube Analytics, but the power of this information rests in how you use it. Here are tips for how to monitor the overall performance of your Channel and how to assess your videos based on the what the data is telling you.

Find the Story Behind the Data

  • Learn what each metric means and how the different metrics correlate to one another to find the 'why' and 'how' of trends you're seeing. Don't just kick your feet up when you see a nice spike in views - dig deeper to learn more. Find what video is causing the increase or look at traffic sources to see where the new views are coming from.
  • Hear FreddieW discuss how he uses tracking and measuring to assess the impact of all the strategies he tries on his Channel:


Peaks, Most, Biggest
  • Use Analytics to investigate ‘peaks’ and ‘most’ of each metric. What videos are driving the most subscribers and why? What week did your Channel get the most views and what traffic source makes up the biggest portion of your views? Answers to these can help you plan your future videos based on where you’re seeing the most success.
  • Gunnarolla uses Analytics to find out where his views come from for his Channel:


Videos Driving Subscribers
  • Now you can not only track your daily subscriber gains and losses, but you can see what specific videos are driving your subscriptions. Find out which call-to-action are helping you get the most people to subscribe to your Channel.
Use Your Archive
  • YouTube Analytics is a great way to keep an eye on how your archive is performing, beyond just new uploads. The 'Top 10' and video level metrics allow you to see which videos from your archive are still performing well or maybe even spiking in viewership. Use this information to prioritize what videos to optimize with annotations, new thumbnails or playlists.
To learn more about using YouTube Analytics to help your Channel succeed and many other tips, check out the YouTube Creator Playbook.

Ryan Nugent, audience development strategist, recently watched “Echoes...



Friday, January 27, 2012

This week's Trends: lights, wind, guitars

Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week:

  • We took in some dazzling videos of the Northern Lights captured on camera.

  • We collected video from Egypt's one-year anniversary of its revolution.

  • We examined how a certain very popular trend of 2012 has gone local.

  • We checked in on the ever-growing popularity of dubstep.

  • We were blown away by crazy footage of a California wind storm.

  • And we met an 8-year-old girl who might just be one of the best elementary school metal guitarist that we've seen:



Check back every day for the latest about what's trending on YouTube at: www.YouTube.com/Trends

Kevin Allocca, YouTube Trends Manager, recently watched "Ignition."