Thursday, November 19, 2009

Innovation in accessibility

Creating captions for your videos on YouTube becomes much easier today, thanks to automatic speech recognition (ASR) technology.

Auto-Timing:
Upload a transcript (a simple file with the text of what's said in the video), and through speech recognition technology we'll turn it into synchronized captions. Timing is the toughest part of creating captions, but now this should be much easier. The technology works best for videos with good sound quality and clear spoken English.

Auto-Captions: We use the same speech recognition technology to create machine-generated captions (which can then be translated into 51 languages). You can see auto-caps in action right now on a range of educational channels, such as UC Berkeley, Stanford, MIT, Yale, UCLA, Duke, UCTV, Columbia, PBS, National Geographic, Demand Media, UNSW and most Google channels, including YouTube's. Click on the menu button at the bottom right of the video player, then click CC and the arrow to its left, then click the new "Transcribe Audio" button. In time, we hope to expand this feature for many more YouTube videos.


Auto-caps is a continued step towards YouTube's goal of making video accessible everywhere (web, mobile, TV) and to everyone (other countries, languages, alternative access modes). It's also an example of using technology to enhance the video experience. For more details, please check this post on the Google Blog.

To learn more about how to use auto-caps and auto-timing, check out our help center article and this short video:



Hiroto Tokusei, Senior Product Manager, recently watched "
(HD) 夜のゆりかもめ(新橋→豊洲) 01."

Wednesday, November 18, 2009

Hub for parents launches

YouTube and Kodak have teamed up to launch For Mom, a robust resource for anyone raising children today. The videos housed on this channel cover everything from cooking and parenting tips, to the best toys and games for kids, to easy ways to maintain your own health and beauty routine. There are even responses to some of life’s most difficult questions, like how much to pay the tooth fairy:



Browse through For Mom (and come back often!) for more videos from YouTube partners who know a thing or two about parenting, including Better, Parents TV, Lifetime and popular mommy bloggers who expertly find humor in what's often called the hardest job on earth.

Sadia Harper, Howto & Style Manager, recently watched "Things My Kids Will Never Know."

Curator of the Month: Michael Wesch

Anthropology professor Michael Wesch has the awesome job of studying YouTube and thinking about what it all means. We asked him to curate a playlist of his favorite videos, and he came back with an impressive list of clips that exemplify how the "wonderfully playful participatory culture" you've created manifests itself on YouTube. Four of those videos are on our homepage today, but he also wrote this thoughtful blog post to accompany his picks. Reading it, you'll get a sense of how a single video or person can create a ripple that swells into something so much bigger than ourselves.

What I love about online video is the way that it has allowed more people to join a global conversation. Television was a medium whose content was controlled by the few and made for the masses. It created a one-way conversation, and you had to be on TV to get your turn. We have all been excluded from that conversation for so long, it is no wonder that so many people are now jumping in (over 1 million videos uploaded online every day by my count).

One of my first favorites was Gary Brolsma's "Numa Numa dance," which he posted on Newgrounds.com in late 2004. When YouTube came along a few months later and made it so much easier for people to upload videos, thousands of people joined the dance. A search for "Numa Numa" now brings up over 125,000 videos, most of which are people doing their own rendition of the now-famous dance. And it is still going. [Recently], Brolsma led the Michigan State Band (and the whole stadium) doing the "Numa Numa."

There is a wonderfully playful participatory culture popping up all over the online video landscape.

A few days ago, I was having lunch with a guy who told me that he and his kids (ages 2 and 6) were working on their own rendition of blinktwice4y's YouTube hit "Mario Kart Love Song". When they are done, they will join hundreds of others who have also created their own rendition. And if you love participatory culture as much as I do, you might just find the more obscure ones to be the most entertaining (like matrock records jamming it out Brady Bunch style) and sometimes heartwarming (don't you just love these kids playing it live? Or how 'bout these young kids acting out the video? You just know they will be watching this with the tears rolling and hearts warming in 30 years. Or even this wedding serenade).

And speaking of weddings, almost everybody saw the JK Wedding Entrance Dance, but the remixes and remakes are a real treat. There is of course the "Divorce Dance," the live remakes at weddings everywhere (here's one from Spain) and even babies are getting in on it.

Or remember how OK Go made their career with that amazing treadmill dance? But what could be cooler than doing it live at your high school in front of all your friends? Of course, Granbury High was not the only remake. There are hundreds, yes, hundreds of groups of high school kids who somehow wrangled together several working treadmills, rolled them into high school auditoriums all over the world, and did their thing.

Undoubtedly, some people performing on YouTube are hoping to be the next Esmee Denters. It wasn't so long ago that Esmee was just a young girl singing (beautifully) in front of a crappy webcam -- until one day she was singing a Justin Timberlake song in front of a slightly better camera, which slowly panned right to reveal that none other than Justin Timberlake himself was in the room, and that he had just signed her to a record deal.

There's still a lot of unsigned talent out there, like Megan Tonjes or mandyvbats, who was brought to my attention by the absolutely amazing work of Kutiman, a musician who brought together snippets of YouTube artists from all over the world, working in so many genres, to create such beautiful music (which to me is the real YouTube orchestra).

But my favorite online video moments are those where the participatory culture spills out into the real world. There is probably no better example than the Free Hugs movement. Now three years old, it is still going, and it's global. But of course it wouldn't be participatory culture without the clever parody, which Greg Benson of mediocrefilms performed brilliantly by offering his "Deluxe Hugs" for $2.

The tools for such clever commentary and remixing are always growing, and several of my new favorites are coming from the creative uses of Auto-Tune. The Gregory Brothers have really mastered this with their Autotune the News series. Melodysheep is now bringing his amazing talents to set the beautiful insights of the best scientists of recent years (like Carl Sagan) to some moving music.

So much of this creativity relies on the freedom to remix and build on the material created by others, a freedom that's constantly being challenged. Which brings me to one of my more serious recommendations: Brett Gaylor's RIP: A Remix Manifesto. Or for a wonderfully artistic statement within the same theme, one of the most amazing videos on all of YouTube is Us by Blimvisible.

My favorite video of all time still remains MadV's "The Message." It comes from the early days of YouTube, when so many of us were still just amazed that we could reach out to millions of people through our webcams. MadV invited us to write a message for the world on our hands. The resulting compilation may just become one of those iconic videos that our descendants hundreds of years might look back on and say, "So this is what they had to say when they first wired up all those computers and cameras throughout the world..." He's now doing an HD version if you want to join in.

If you are interested in how we try to make sense of all of this in anthropological terms, check out "An Anthropological Introduction to YouTube," where my students and I discuss many of these videos and a whole bunch more:



Michael Wesch, Assistant Professor of Cultural Anthropology, Kansas State University

Tuesday, November 17, 2009

Connecting citizens and journalists with YouTube Direct

Every day, people with video cameras are changing the ways we get our news. We see it during elections. We see it during earthquakes, fires and other natural disasters. We see it on our freeways, in our schools and in our public spaces. Almost any event that takes place today has a chance of being captured on camera. As YouTube has become a global platform for sharing the news, media organizations have been looking for a good way to connect directly with citizen reporters on our site so they can broadcast this footage and bring it to a larger audience.

That's why we created YouTube Direct, a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users. Built from our APIs, this open source application lets media organizations enable customized versions of YouTube's upload platform on their own websites. Users can upload videos directly into this application, which also enables the hosting organization to easily review video submissions and select the best ones to broadcast on-air and on their websites. As always, these videos also live on YouTube, so users can reach their own audience while also getting broader exposure and editorial validation for the videos they create.


Though we built YouTube Direct to help news organizations expand their coverage and connect directly with their audiences, the application is designed to meet any organization's goal of leveraging video content submitted by the community. Businesses can use YouTube Direct to solicit promotional videos, nonprofits can use the application to call-out for support videos around social campaigns and politicians can use the platform to ask for user-generated political commercials. The opportunities to use the tool are as broad as the media spectrum itself.

Already, we've seen ABC News, the Huffington Post, NPR, Politico, the San Francisco Chronicle, the Washington Post, and WHDH-TV/WLVI-TV in Boston using YouTube Direct. We look forward to seeing many more organizations to do the same.

To get started, visit youtube.com/direct.

Steve Grove, YouTube News and Politics, recently watched "The WonderScope Challenge"

Monday, November 16, 2009

"Holiday Solutions" channel debuts

It's getting to be that time of year again, when hosting dinners, attending parties, and finding the perfect gifts are top of mind. To help you navigate through it all, we're partnering with Target to bring you a channel full of videos from YouTube partners who know how to master every element of the holiday season. The channel is called Holiday Solutions and on it you'll find videos about seasonal cooking, party planning and creative gift ideas. For example, here are a few melt-in-your-mouth recipes:





In fact, Food Network chef Alton Brown is taking your questions now about Thanksgiving recipes and will answer a handful in a special video series next week. Submit your query in the comments portion of the Holiday Solutions channel and stay tuned for Brown's responses.

Sadia Harper, Howto & Style Manager, recently watched "Cooking the Perfect Turkey"

Thursday, November 12, 2009

1080p HD Is Coming to YouTube

We're excited to say that support for watching 1080p HD videos in full resolution is on its way. Starting next week, YouTube's HD mode will add support for viewing videos in 720p or 1080p, depending on the resolution of the original source, up from our maximum output of 720p today.

As resolution of consumer cameras increases, we want to make sure YouTube is the best home on the web to showcase your content. For viewers with big monitors and a fast computer, try switching to 1080p to get the most out of the fullscreen experience.

Just how much larger is 1080p? Take a look at the following screenshots from this video:



Standard - 360p



HQ - 480p



HD - 720p



HD - 1080p

Have an HD camera? We would love to see your awesome 1080p videos! Be creative and choose subjects that really show off the beauty of your camera. We will run the best examples on our homepage in a future spotlight.

And those of you who have already uploaded in 1080p, don't worry. We're in the process of re-encoding your videos so we can show them the way you intended.

Billy Biggs, Software Engineer, recently watched "Toy Story 3 - Official Teaser Trailer [HD]."

Wednesday, November 11, 2009

How We Think About Social

Social features like commenting, rating, video responses and even just emailing or IMing a video's link have always been a part of the YouTube experience. So that's why we spend a lot of time here thinking about how to make the site an even more social place. We're especially focused on wanting to make it as easy as possible for you to find the people you know on YouTube and to follow their activity (what videos are they rating? favoriting? commenting on?) by subscribing to their channel; it's a great way to stay up on what they're into as well as discover new content yourself. As you consume these videos and start sharing your own, you in turn "feed" your friends a tasty helping of video goodness. It breaks into this virtuous distribution cycle:




As we've built these tools directly into YouTube itself, with things like friend suggestions based on your Gmail address book and connecting your YouTube account to social networks via our AutoShare feature, we've started to see people becoming even more social. Some of this activity is hard to quantify -- every day millions of YouTube links are sent via email, IM, Twitter and other communication methods -- but we can tell you that:
  • Over one million people are AutoSharing videos to Twitter, Facebook and Google Reader
  • Each AutoShared Tweet you send out from YouTube turns into an average of seven new sessions on YouTube.com
  • Over a million people have found and subscribed to at least one friend on YouTube based on our Friend Suggest feature
  • Most Tweeted video yesterday? Lady Gaga's "Bad Romance"
  • More than one million new subscriptions are created every day
We hope these numbers will only rise as we focus on giving you the tools you need to connect with the people who matter most to you. In the process, expect to be entertained and informed by the videos circulating amongst your most trusted friends, subscribers and networks. You can get started today by ensuring that you're discoverable on YouTube (click here and check off "Let others find my channel on YouTube if they have my email address") and by connecting your account to your external networks via AutoShare (click here to set that up).

What do you think "social" on YouTube means, and where would you like to see it go? Leave a comment below.

Brian Glick, Product Manager, recently watched "Michael Jackson - Beat It," and James Phillips, Software Engineer, recently watched "New Wearable Feedbags Let Americans Eat More, Move Less."