Music videos now on YouTube app for Android
Starting today, we’re welcoming VEVO’s extensive library of official music videos from artists like Lady Gaga, Rihanna, Kanye West and U2 onto the YouTube 2.0 app for Android, available around the world. To watch these videos your mobile phone needs to be running Android 2.2 (Froyo). Although the latest YouTube native app comes pre-installed on many Android 2.3 devices (like the Nexus S), you can also install it manually by searching for 'YouTube' in Android Market and downloading the latest version.
We’re also launching several new features to make it easier to discover and enjoy music videos on mobile:
- Music videos are now clearly marked with a ‘music note’ badge
- While enjoying the video you can read ‘artist bio’
- It’s easy to discover more tracks from the same artist using ‘artist tracks’ tab
- You’ll find similar cool bands on the ‘related artists’ tab

In addition to these features, tens of thousands of YouTube partner videos will also now have pre-roll ads appear on the YouTube 2.0 app for Android. This not only expands distribution opportunities for partners like VEVO, but also opens up more revenue to partners distributing their content to mobile. Although we’ve tested ads on mobile over the years, this is our largest step in mobile monetization to date.
The mobile ad market is growing fast and set to surpass $1 billion in the US in 2011. We also have a new milestone to share - YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010.

As the world goes mobile and more people watch videos on their smart phones, we expect more partners will take advantage of these new mobile advertising capabilities and make more of their content available across more devices.
Our next step is to let partners run ads more broadly across other mobile platforms, beyond Android native apps.
Andrey Doronichev, YouTube Mobile Product Manager, recently watched “Zaz, la toy session : je veux”
15 comments:
yeah, what about us 2.1 users, like the htc hero, we havent got an upgrade to 2.2 and probably wont, so what you going to do about us?
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The Youtube App Comment:
i just got it and...well.. just like always ,, THE BEST of THE BEST.
VEVO's new features are really great for me to enjoy the musics....^ Thanks a lot...^^
Oh hell yes!
Nice just ignore over a million people who are waiting for updates from device makers goooo youtube just say fuuuuuuuu to the people who make the site what it is
nice! waiting for others too . still no bruno mars on android :/
Re-publish now the youtube channel Cubadebate!
This is great news for partners!
USA only??
Can't wait for the iPhone version!
There is an iPhone version coming right?
THIS NEW FORMAT SUCKS
Why does everything have to be so personalized. When I like a video, I don't want it to have to click an x on my homepage. I want it to just simply never bother me again.
That's a lot of videos played!!
How do I get in touch with the right contacts for working with mobile operators? I work for one of the largest operators in the middle east and want to talk to someone about collaborative offerings.
This is one of the Interesting post.I got good knowledge about Android mobile application by read your post.
Android app developers
I can't see my subscriptions on my android YouTube app any longer since this update. I can see the subscriptions on the PC using chrome other web browsers but my app is not working.
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