Every day, 6.7 billion people view the world through their own unique lens. Imagine if there was a way to collect all of these perspectives, to aggregate and mold them into the cohesive story of a single day on earth.

Today, we’re excited to announce the launch of “Life in a Day,” a historic cinematic experiment that will attempt to do just that: document one day, as seen through the eyes of people around the world. On July 24, you have 24 hours to capture a snapshot of your life on camera. You can film the ordinary -- a sunrise, the commute to work, a neighborhood soccer match, or the extraordinary -- a baby’s first steps, your reaction to the passing of a loved one, or even a marriage.

Kevin Macdonald, the Oscar-winning director of films such as The Last King of Scotland, Touching the Void and One Day in September, will then edit the most compelling footage into a feature documentary film, to be executive produced by Ridley Scott, the director behind films like Gladiator, Black Hawk Down, Thelma & Louise, Blade Runner and Robin Hood.  LG Electronics is supporting “Life in a Day” as a key part of its long-standing Life’s Good campaign and to support the creation of quality online content that can be shared and enjoyed by all.

The film will premiere at the 2011 Sundance Film Festival and if your footage makes it into the final cut, you’ll be credited as a co-director and may be one of 20 contributors selected to attend the premiere.



Want to take part? Here’s what to do.

1. Visit the “Life in a Day” channel and learn more about the project. Be sure to read through the steps you need to take to participate and the guidelines for creating your video(s). Also check out some of the sample videos for inspirational ideas.

2. On July 24, capture your day on camera.

3. Upload your footage to the “Life in a Day” channel any time before July 31.

Regardless of whether your footage makes it into the final film, your video(s) will live on on the “Life in a Day” channel as a time capsule that will tell future generations what it was like to be alive on July 24, 2010.

Be a part of history.

Tim Partridge, Product Marketing Manager, recently watched “Life in a Day trailer.”