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Professional caption services get “YouTube Ready”

By Naomi Bilodeau

Caption Evangelist

Captioning is becoming increasingly important to YouTube and videos all across the web. Captions ensure that many more people can understand what's happening in your video, from deaf and hard of hearing viewers to people who speak a different language from you and choose to auto-translate the captions into their language. Captions also make your video a lot more discoverable. People searching for content on YouTube might encounter your video if your captions contain the words or subjects they're looking for.

You may be able to manage creating captions for your videos on your own, but sometimes you have too many videos or your video has elements that need special care. Today, thanks to support from the Described and Captioned Media Program (DCMP.org), we're pleased to roll out a new "YouTube Ready" designation for professional caption vendors in the United States. The YouTube Ready logo identifies qualified vendors who can help you caption your YouTube videos.

If you're interested in having your videos captioned, here's DCMP's current list of YouTube Ready vendors who may be able to help. Please keep in mind that participating vendors:

  • Have passed a caption quality evaluation administered by the DCMP
  • Have a website and a YouTube channel where you can learn more about their services (see playlist below)
  • Have agreed to post rates for the range of services that they offer for YouTube content. Typical rates range from $2/minute for a transcript to $10/minute for full professional captions.

The first launch of the program includes 12 qualified vendors, with more to come. We're happy to have them on board, and hope they'll help to provide even more options for captioning your videos. If you're interested in finding a YouTube Ready caption vendor, check out our Help Center or visit DCMP's page.

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