Wednesday, December 9, 2009
After nearly 35 years on air, PBS NewsHour recently re-launched its broadcast program and website in an effort to provide viewers with NewsHour content wherever, whenever and however they want to access it. As part of this transformation, the nightly news program is starting a major new initiative with YouTube.
The PBS NewsHour channel on YouTube (http://youtube.com/pbsnewshour) will host nightly reports from the NewsHour television broadcast, posted the same night the broadcast airs on PBS. The NewsHour will also post web-original videos featuring its new online correspondent Hari Sreenivasan. These news segments will be archived on the NewsHour YouTube channel, ensuring that those looking for video of past news events will easily be able to find it.
The launch of the PBS NewsHour channel is the latest in a series of PBS and NewsHour projects with YouTube, including last year's Video Your Vote project that encouraged voters to film and post their experience at the polls during Election Day 2008. The project attracted more than 2,500 videos from across the country, which PBS was able to incorporate into its Election Night coverage.
While the new NewsHour program, website and YouTube channel represent the evolution of how we consume the news in the 21st century, the journalism within will continue to engage, inform and enlighten Americans about the issues and events that directly affect their everyday lives — just as it has from the very beginning.
Jim Lehrer, anchor of NewsHour, and Obadiah Greenberg, YouTube Strategic Partner Manager