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Congratulations to the team over at Thundermist Lures, our featured “On The Rise” partner for this month. Their channel and several of their videos are in the spotlight on the On The Rise homepage and the YouTube Spotlight channel today.

Thundermist Lure Company’s team of professional anglers--Claudio, Ivo, and Phil--have been fishing for more than 40 years. Their combined wealth of knowledge makes them expert guides when it comes to fishing tackle and methods, not to mention fishing for different types of fish and in different types of water. Whether you’re new to the sport or you’re out there winning tournaments every weekend, the team’s weekly videos are bound to entertain and educate. So why not check out a few of their videos? You can see how they reel ‘em in with the Viper Spoon or learn some secrets and tips about catching catfish. Of course, you may want to start with figuring out the best fishing rod for your next catch before you hit the open water.

 

Here are a few words from Ivo, the host of “Thundermist Fishing Tips:”

We love sharing knowledge and different fishing tips/techniques with you on a regular basis. Spending quality time with family and friends on the water fishing is one of our favorite pastimes and we've been doing just that on YouTube since 2007. We are finding that more and more people are writing in with questions, as they want to spend more time enjoying our great outdoors and the sport of fishing. Thanks to all your positive feedback and support over the years, our YouTube channel continues to grow. [Being featured as YouTube’s On The Rise partner] is an honor that we would like to jointly share with you as we equally deserve such recognition. Thank you and as always, until next time, good luck and good fishing.

If you’ve enjoyed this monthly blog series and are interested in learning more or participating, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Baby LED light suit halloween costume preview.”

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What do waking up, paper planes, hives, goblins, and five people on one guitar have in common? On November 3, Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator, and Walk Off the Earth will all perform live at the first-ever YouTube Music Awards, joining a top musical lineup at Pier 36 in New York City. Actor and musician Jason Schwartzman is joined by comedian and musician Reggie Watts to host this live event. Music video visionary Spike Jonze is creative director, with executive producers VICE Media and Sunset Lane Entertainment.

And now it’s your turn. YouTube Award Nominations across six categories have just been announced at youtube.com/musicawards. Starting today, you can go there or search “YTMA” on YouTube to vote on the nominees by sharing the official YouTube Music Awards nomination videos across Google+, Twitter and Facebook. These video and artist nominations are based on YOUR views, likes, comments and subscriptions over the last 12 months from September 2012, and your votes from today will determine the winners.

The six nomination categories and nominees for this year’s YouTube Music Awards are:

Video of the Year: Honoring the world’s most loved music videos, these nominees represent the videos with the most fan engagement on YouTube over the last year.


  • Demi Lovato - Heart Attack
  • Epic Rap Battles of History - Barack Obama vs Mitt Romney
  • Girls' Generation - I Got A Boy
  • Justin Bieber (feat. Nicki Minaj) - Beauty And A Beat
  • Lady Gaga - Applause
  • Macklemore & Ryan Lewis (feat. Mary Lambert) - Same Love
  • Miley Cyrus - We Can't Stop
  • One Direction - Best Song Ever
  • PSY - Gentleman
  • Selena Gomez - Come & Get It


Artist of the Year: Honoring the acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed-to artists on YouTube.

  • Eminem
  • Epic Rap Battles of History
  • Justin Bieber
  • Katy Perry
  • Macklemore & Ryan Lewis
  • Nicki Minaj
  • One Direction
  • PSY
  • Rihanna
  • Taylor Swift


Response of the Year: Honoring the best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on your views, shares and other activity.

  • Boyce Avenue (feat. Fifth Harmony) - Mirrors
  • Jayesslee - Gangnam Style
  • Lindsey Stirling and Pentatonix - Radioactive
  • ThePianoGuys - Titanium / Pavane
  • Walk Off the Earth (feat. KRNFX) - I Knew You Were Trouble


YouTube Phenomenon: Recognizing the YouTube trends the world could not escape from, nominees are based on the phenomena that generated the most fan videos.

  • Diamonds
  • Gangnam Style

  • Harlem Shake
  • I Knew You Were Trouble
  • Thrift Shop


YouTube Breakthrough: Honoring the music world’s breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers.

  • Kendrick Lamar
  • Macklemore & Ryan Lewis
  • Naughty Boy
  • Passenger
  • Rudimental


Innovation of the Year: Starting with videos selected by an international panel of musicians, YouTubers and creative luminaries, we then selected the creative video innovations that resonated most with fans on YouTube, based on views, likes, shares and comments.

  • Anamanaguchi - ENDLESS FANTASY
  • Atoms For Peace - Ingenue
  • Bat For Lashes - Lilies
  • DeStorm - See Me Standing
  • Toro Y Moi "Say That"


In the run up to the YouTube Music Awards, five music events will be streamed from around the world on YouTube, culminating in the live awards celebration at Pier 36 in New York City. The shows from Seoul, Tokyo, Moscow, London and Rio will kick off at 5 a.m. ET on November 3, and fans can tune in at youtube.com/musicawards.

So what are you waiting for? Head over to youtube.com/musicawards to watch the nomination videos and cast your votes. Stay tuned for more information on the big show and we’ll see you on Sunday, November 3!

The YouTube Music Awards Team recently watched “Announcing the first-ever YouTube Music Awards.”

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On The Rise is a monthly program where we introduce four YouTube partners whose channels drive significant watch time but haven’t yet reached the 100,000 subscriber mark. Thanks to your help, we’ve identified four channels this month who are getting close to crossing that threshold. Our October nominees create engaging videos about their hobbies, which include origami, auto repairs, fishing, and extreme sports.

You can help these partners get even closer to reaching that 100,000 subscriber milestone. Check out their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like StanWinstonSchool and CookingAndCrafting have gained subscribers and seen their watch time grow due in large part to your support. This month’s poll will be open until October 10, 5 p.m. PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on October 30.

jeremyshaferorigami
A change purse, vampire teeth, baseball hat--these are just a few of the items that Jeremy Shafer has created from origami paper and dollar bills. Head over to his channel and watch his tutorials to learn how to make some of these fun trinkets for your friends and family.

 

realfixesrealfast
If you have a car and you’re interested in running your own diagnostic tests and repairs, you should check out this channel. Learn how to fix problems with your A/C, your windows, or your starter with these helpful walkthroughs.

 

Thundermist Lures
If fishing is one of your hobbies, you’ll want to check out the Thundermist Lure Company's YouTube channel. Claudio, Ivo and Phil are professionals who have won fishing tournaments and are here to share their best fishing tips and tricks.

 

Riders Match
Kiteboarding, horse surfing, parkour, BMX--if you enjoy extreme sports, you’ll find a lot to love on this channel. These videos offer best-of sports coverage that’s bound to give you a thrill.

 

If you’re interested in participating or have suggestions for partners you think should be featured, you we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “What Kids REALLY Think About Social Media.”