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We get it. You love music. From propelling unknown artists to the top of the charts, to cheering on established artists as they reinvent the music video, to remixing and reimagining your own, music fans have turned YouTube into the world’s go-to music destination. Now, to celebrate music fans and the music you love, we’re announcing a new kind of awards show--one powered by you.

On Sunday, November 3, YouTube will host the first-ever YouTube Music Awards, a live-streamed event honoring the artists and songs that you have turned into hits over the past year. Lady Gaga, Eminem, and Arcade Fire will join other top artists and some of YouTube’s biggest stars including Lindsey Stirling and CDZA in performances and musical collaborations from Seoul, Moscow, London and Rio, culminating in a live event in New York City. Music-video visionary Spike Jonze will be the creative director and acclaimed actor Jason Schwartzman will host with VICE and Sunset Lane Entertainment acting as executive producers.



And we’ll need your help. In mid-October, YouTube Music Awards Nominations will be announced based on the videos that you watched and shared over the past year. We’ll then call on you to determine the songs and artists honored, by sharing the nominees across social media so the awards are judged in full view of everyone.

There will be a whole lot more music to enjoy on YouTube around the Music Awards. In the days leading up to the November 3 event, nominees will share official music videos, covers, parodies, concerts, interviews and fan videos on YouTube--so you can stay in the loop, find your faves and discover new music you didn’t even know you loved! Stay tuned for lots more info, and get ready for a nonstop week of music on YouTube.

Danielle Tiedt, Vice President, Marketing, recently watched "Lady Gaga - Applause (Official)," "Eminem - Berzerk (Official) (Explicit)," and "Arcade Fire- Here Comes the Night Time."

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Congratulations to the entire team at Stan Winston School, our featured “On The Rise” partner for the month. Their videos are in the spotlight on the On The Rise homepage and the YouTube Spotlight channel today.

Founded more than four years ago, the Stan Winston School of Character Arts in many ways carries on Stan’s own legacy as a contributor to some iconic films including "Jurassic Park," "Iron Man" and "Avatar." The school’s various courses, webinars and workshops are led by some of Hollywood’s best artists and technicians. Whether you’re interested in seeing behind-the-scenes effects from "Terminator 2" or you’ve always wondered about the evolution of "Jurassic Park"’s raptor suits, this channel has content that’s bound to entertain and educate. And Halloween is just around the corner--if you need costume ideas, you might want to check out this Iron Man suit built by a 16-year-old!

 

Here are a few words from Matt and Erich:
Thank you from all of us at Stan Winston School! We're honored to have been selected as a YouTube "On the Rise" Channel and it wouldn't have been possible without the support of our awesome community of Creature FX fans. We hope this spotlight brings even more awareness to the magic behind the movies, and inspires a new generation of artists to create their own fantasy characters. Long live monster making!
If you’ve enjoyed this monthly blog series and are interested in learning more or participating, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched "Spencer’s Home Depot Marriage Proposal."

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Quick taste test. Let’s say you’re watching a video from Justin Timberlake. What type of video comment would be awesome to see: one from JT himself, one from people you care about who love the video...or one from just the last random person to stop by?

When it comes to the conversations happening on YouTube, recent does not necessarily mean relevant. So, comments will soon become conversations that matter to you. In the coming months, comments from people you care about will rise up where you can see them, while new tools will help video creators moderate conversations for welcome and unwelcome voices.

Starting this week, you’ll see the new YouTube comments powered by Google+ on your channel discussion tab. This update will come to comments on all videos later this year, as we bring you more ways to connect with familiar faces on YouTube. Here’s what comments will look like later this year in a sample video from SoulPancake:



Here’s more detail:

  • Comments you care about move to the top: You’ll see posts at the top of the list from the video’s creator, popular personalities, engaged discussions about the video, and people in your Google+ Circles.
  • Join the conversation publicly or privately: You can choose to start a conversation so that it is seen by everyone on YouTube and Google+, only people in your Circles or just your bestie. Like Gmail, replies are threaded so you can easily follow conversations.
  • Better ways to moderate comments: You have new tools to review comments before they’re posted, block certain words or save time by auto-approving comments from certain fans. These can help you spend less time moderating, and more time sharing videos and connecting with your fans.

If you’re not yet using a Google+ profile or page on YouTube, you can sign up here or visit here to learn more.

Nundu Janakiram, Product Manager, and Yonatan Zunger, Principal Engineer, recently watched “A Capella Science - Bohemian Gravity!”

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On The Rise is a monthly program where we introduce four YouTube partners whose channels drive significant watch time but haven’t yet reached the 100,000 subscriber mark. Thanks to your help, we’ve identified four channels this month who are getting close to crossing that threshold. For September, we’re bringing you four partners dedicated to educating their fans, whether the subject be your health, special effects, being a modern parent, or choosing your personal makeup and style.

You can help these partners get even closer to reaching that 100,000 subscriber milestone. Check out their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like MathMeeting and CookingAndCrafting have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until September 11, 5 p.m. PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on September 30.

Healthguru
We’ve all had questions about general health before--and whether you’re looking for triggers, remedies or to debunk common health myths, you can look to Healthguru for more information.

 

StanWinstonSchool
Interested in the art and science of special effects makeup and character creation? Check out the tutorials available from the Stan Winston School of Character Arts and learn monster making from the masters.

 

ModernMom
The modern mom juggles a variety of tasks, including cooking, homemade crafts, fitness and delegating chores. You can find tips for all of these and more on the ModernMom channel.

 

mamichula8153
LeeLee has been interested in makeup, beauty, fashion, and skin care her whole life, and her YouTube channel reflects that passion. Check out her video tutorials and product reviews for inspiration.

 

If you’re interested in participating or have suggestions for partners you think should be featured, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “Volvo Trucks - The Hook.”

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Grab a front row seat on the catwalk, red carpet, and awards show for seven straight days on YouTube. Experience Mercedes-Benz Fashion Week from all angles, with live streams, runway look how-tos, and style playlists wherever you are and across every screen.

Here’s a rundown of where to catch every chic moment:

Tune in to IMG Fashion to catch more than 60 live shows from BCBG, Rachel Zoe, Betsey Johnson, Jenny Packham, and more.



Get made with the likes of Louise Goldin and Jeremy Scott as this stylish channel live streams shows. 

LOOKTV will live stream the Daily Front Row’s first-ever Fashion Media Awards, as well as red carpet interviews and appearances from style icons like Katy Perry, Allison Williams, and Heidi Klum. 

Take it from the runway to the after par-tay with the fashion gurus at Style Haul, who teamed up with Maybelline to recreate the hautest Fashion Week looks.

And last, but surely not least, stay tuned for this Thursday when the YouTube Spotlight channel kicks off Fashion Week in style with videos from YouTube creators, Style.com, and many more partners. With this exclusive combination of content--we promise we’ve got you covered.

Bethann Stenseth, Partner Acquisitions & Development, recently watched “Camera Ready Eye Makeup with Mr. Kate.”