Please join us in congratulating Beth from CookingAndCrafting, our featured “On The Rise” partner for August 2013. Beth’s channel is in the spotlight on the YouTube home channel and the On The Rise homepage today.

Beth hails from Hawaii and has been creating YouTube videos since 2006! She hopes to inspire people to cook their own meals through her fast and easy approach to cooking and baking. If you’re hungry, Beth can show you how to make the best potato soup you’ll ever eat (no really, the best!), and can help you satisfy that sweet tooth with molten butterscotch cakes. You might be feeling creative today, and Beth’s channel can also walk you through some neat crafts--"Star Wars" fans will love this easy-to-follow tutorial on making a Princess Leia headband. Check out her channel for other fun, family-friendly meal or craft ideas.


Here are a few words from Beth:

"I started vlogging in 2006 and as I was vlogging, I would sometimes make a craft while chatting, or take my subscribers into the kitchen with me when making dinner. About three years ago, my sister and I decided that we would open a channel focusing on fast and easy cooking, baking and crafting, sometimes mixing in a little bit of humor and island flavors. I am amazed at how many incredible people from all over the world that I get to meet on a daily basis. I am so thankful to my awesome subscribers and friends who constantly support me through all of my endeavors.!! Thank you from the bottom of my heart. <3"

If you’ve enjoyed this monthly blog series and are interested in learning more or participating, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Black Tie Beach 2013.”

Get sorted with everything from school supplies to study habits with YouTube’s edu, beauty and fashion gurus. Here are 10 ways to get ready for the year ahead, with the advice of some pros.

1. Where to start with school supplies?
It can be a bit overwhelming to work out what you need and where to get it from. Don’t worry--these gurus have you covered. Have a look at StilaBabe09, Make up by Mandy, Mama Mia Makeup and beauty is good for hacks, ideas and awesome supplies.

2. Study like a boss
Now’s the perfect time to get ahead on your study routine. It won’t be long before you’re back on the old ABCs (or much worse!). YouTube gurus have great ideas for studying and memorization - take a look at Macbby11’s thoughts on the subject.

3. All locked up: Organization 101
With everything happening at the start of the school year, it’s easy to forget how to get organized. Thankfully StilaBabe09 and MacBarbie07 have you covered with awesome ways to get your locker into shape. What’s more motivating than a cute locker to see in between classes?

4. Get a private tutor for free
From calculating Pi with real pies to a crash course in world history, there are more than 1,000 education channels in YouTube's Education category, comprising over 850,000 individual videos. Check out lessons, tips and tricks to make Spanish your amigo and to doodle your way to straight As.

5. What’s in your backpack?
So you’ve got your outfit, and your school supplies, but what about your backpack? That’s Heart has some good tips for things to remember to pack, Ava Allan has some great advice on choosing a backpack, and AllyCutie95 decorates hers beautifully. You’re indecisive no longer! Game on, September.

6. What to wear? Wardrobe--check!
It can be tough to work out what to wear each day. Take any stress out of coming up with ideas by sneaking a peek at the experts. My Life as Eva, Make up by Mandy and Clothes Encounters have got some great mix and match ideas for you.

7. Wall organizer and desk accessories
It’s a known fact: a neat, pretty workspace will make you want to hit the books even harder. So don’t delay: check out Anne or Shine and Paper Pastels for some awesome tips for shaping up your space for the school year.

8. Getting techie with it
One of the things you might need to think about at school is buying a new laptop, and it can be a bit overwhelming. Luckily, SourceFedNERD has gone and done the research and they can tell you what to look for and what you might need. Phew!

9. Hairstyles, served up on a plait
Wanting a bit of inspiration after the summer holiday? These hair gurus have you all plaited, braided and stitched up. The imaginative gurus Lilith Moon, Andrea’s Choice and Cute Girls Hairstyles have ideas aplenty, with summer ‘dos looking oh-so-easy.

10. College advice
Advice on colleges can be super tricky. Sometimes it helps to hear about other people’s experiences--you can turn to gurus like Leigh Ann Says and Sarah Belle and see what they recommend and advise in your college years. If you’re kicking off your college experience, here’s our guide to making it a smooth transition to campus life.

Kate Mason, YouTube Communications, recently watched "Janelle Monae - PrimeTime ft. Miguel."

Ever wanted your YouTube mobile app to just keep on playing? Have your video play while you look for the next one, or put on a playlist and kick back? Now you have even more ways to watch the videos and channels you love with the latest YouTube apps for Android and for iOS.

More YouTube in your YouTube apps

With the swipe of a finger, you can watch a video at the bottom of your screen while you keep exploring. Think about it this way--you can watch a video about making the perfect fried chicken while searching for homemade salted caramel sauce recipes. You can always go back to full screen with a swipe up so you never lose your place, or swipe right or left to dismiss the video. Just try to not drop your phone in the sauce.

Play ALL the videos!!!

Want to sit back and watch all of Epic Rap Battles Season 2? You can now search and browse channels for playlists on mobile apps, and watch great collections of back-to-back videos. Finally, you and your friends can decide if Season 2 is better than Season 1.

Your connected TV can be your personal YouTube Jumbotron

The Cast button on YouTube already lets you send YouTube videos from your phone or tablet to your connected TV, like on Chromecast, Google TV, PlayStation 3 and other TVs. To make it easier to choose what to watch next, you’ll see a preview screen when your devices are connected and you select a video, with options to play the video to queue it up to watch next.

To wrap it all together we gave the updated YouTube apps a cleaner, simpler look that you’ll see in other apps from Google.

Matias Cudich and Waldemar Baraldi, Software Engineers, recently watched “Epic Rap Battles Season 2.”

You’ve seen her as Angelina Jolie, Daenerys Targaryen, and Taylor Swift, but today, we’re proud to celebrate the genius behind all of these looks on YouTube: Michelle Phan, makeup line pioneer. Six years, 266 videos, 4.5 million subscribers, and 765 million views after she uploaded her first video to YouTube, our most viewed beauty guru has launched em michelle phan, a 250-product line of makeup inspired by her fans’ requests and feedback over the years.

In large part due to Michelle’s popularity and support, beauty and fashion channels have become a large part of the YouTube community. Whether you’re looking for the perfect up-do, the right look for your big day, or trending nail art, beauty gurus like Michelle have created tutorials for just about anything and everything you could imagine.

So whether you’re focused on wrapping up summer or strutting into fall, Michelle and YouTube’s bevy of beauty and fashion gurus have you covered.

Gina Shalavi, YouTube Communications and Public Affairs, recently watched "Draw My Life - Michelle Phan."

Cinephiles, take note: this weekend will go down in YouTube history as the first time a major film festival has curated and screened a short film program exclusively featuring your videos on YouTube. The Sundance Institute selected some of the most popular videos on YouTube to showcase at the first-ever NEXT WEEKEND summer film festival (August 8-11), and you can watch them all now.

From a whirlwind tour of food culture in India and a rap battle of epic proportions to a touching coming out video and some seriously thought provoking jelly beans, the Sundance Institute-curated YouTube Shorts @ NEXT WEEKEND program highlights the imagination and diversity of the creators on YouTube. You might recognize some familiar channels like VICE, College Humor, Above Average, Machinima, JASH and more.

NEXT WEEKEND extends YouTube and Sundance Institute's shared love of celebrating talented creators, following our "Life in a Day" premiere at the 2011 Sundance Film Festival and an exclusive glimpse of short films debuting at the Festival earlier this year.

Congratulations to all the YouTube creators featured at NEXT WEEKEND, and with more than 100 hours of content uploaded to YouTube every minute, there’s always new cinematic content to enjoy.

Raymond Braun, YouTube Entertainment Marketing, recently watched "Thought of You - by Ryan Woodward."

After years under the radar, Nashville-based Grammy winners Kings of Leon, are back with a vengeance, performing live on Friday, Aug. 9, at 9 p.m. GMT (4 p.m. EST). For the first time on YouTube, watch the live stream through a 360 degree camera you control to see the event from all angles.

This concert marks the latest in our AMEX Unstaged series that pairs musical artists and film directors to create innovative performances. Actor, comedian and drummer Fred Armisen will direct the concert at London’s Shepherd’s Bush, webcast globally on Vevo and YouTube.

KoL’s energetic new single “Supersoaker” is on YouTube now, and their sixth album “Mechanical Bull” is set to follow on Sept. 24. Tune in on Friday to hear their new hits and hopefully some of your old favorites, too.

Nicola Young, Music Engagement Programs Manager, recently watched "Air Dubai - Soul & Body” and Ali Rivera, West Coast Head Artist Label Relations, recently watched "Lollapalooza 2013 - Saturday Highlights."

In our monthly On The Rise program, we identify four partners whose channels drive significant YouTube watch time but haven’t yet reached the 100,000 subscriber mark. With your help, we’re sharing with you four dedicated partners who’d like your help to jump-start their audience development and channel growth. This August we’re excited to introduce you to partners whose content covers the worlds of beauty, cooking, style and celebrities.

We hope you enjoy them--and you can actually help these partners succeed further on YouTube. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like mathmeeting and starofmay have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until August 13, 5 p.m. PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on August 30.

With five video series ranging from fashion trends, celebrity looks, and hair and nail styles, the girls from Videojug share a myriad of beauty tips and tricks throughout the week.


Aloha! Based in Hawaii, Beth’s channel focuses on fast and easy meals, desserts and crafts. Watch her make everything from a delicious pineapple cake to a diaper cake tower (can’t eat this, but it’s a perfect craft idea for a baby shower).


Dina Tokio is a U.K. stylist and designer with a passion for vintage and hijab fashion. Her videos capture her styling tips and shopping hauls as well as some vlogs that really highlight her fun personality.


Some of us are really into celebrity happenings, and PopCandiesTV knows it. They upload snippets of celebrity life throughout the day--you can get your fix on their channel.


If you’re interested in participating or have suggestions for partners you think should be featured, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “An American Coach in London: NBC Sports Premier League Film featuring Jason Sudeikis.”

You don’t need to be in Chicago to know that this weekend’s live stream of Lollapalooza on YouTube is kind of a big deal. Starting Friday at 2:30 p.m. CST, you can catch the streaming sets from 20+ artists live from Grant Park in your living room.

From Friday’s kickoff with Icona Pop (we love it), to Nine Inch Nails’ first U.S. performance since 2009, to Steve Aoki and The Cure closing out the weekend on Sunday, it’s all on YouTube.


Based on search trends, “lollapalooza live” is already the top related search terms to Lolla, which shows that you expect to see a music event like this live on YouTube. And the fastest rising search is for “arctic monkeys lollapalooza,” which means they must have really left an impression on you in 2011. 

Being lazy never sounded so good.

Craig McFadden, YouTube Partner Development - Label & Artist Relations, recently watched “Avicii - Wake Me Up (Official Video).”

Occasionally we invite special guests to share their thoughts on the YouTube Blog. This week Super Simple Songs reached 1 billion channel views on YouTube, joining a select group of family educational channels who have achieved that honor. To celebrate that achievement, we’re pleased to bring you a special note from Mama Bear.

During my last hibernation I dreamt of berries, honey bees, and billions of views. And this week you’ve made my dreams come true! Super Simple Songs now has more than 1 billion channel views on YouTube.

Thank you to all of the parents, teachers and families who watch our videos. Some of my favorites include “Twinkle Twinkle Little Star” and “Open Shut Them.”

To thank you for making our dreams come true, I want to share a song that helps me get Baby Bear to sleep, “Sweet Dreams (Goodnight Song).”


Mama Bear recently watched, “Mister Rogers Remixed | Garden of Your Mind | PBS Digital Studios.”

P.S. We can’t always find a way to watch YouTube in the forest, but when we can we use Safety Mode and read about tips in the Safety Center.