At YouTube, we see 35 hours of video uploaded to the site every minute from people all over the world. Some videos are beautifully shot by professionals or aspiring filmmakers using the very latest in HD cameras and equipment. But some of YouTube’s most popular or moving videos are shot using low-quality mobile phones and video cameras. Take, for example, videos of recent protests in Libya. Although emotionally captivating, they can be jerky, blurry or unsteady. What if there was a technology that could improve the quality of such videos -- sharpening the image, reducing visual noise and rendering a higher-quality, steadier video -- all while your video is simply being uploaded to the site? You can imagine how excited we were when we discovered a small, ambitious company based in Ireland that can do exactly this.

Today, we’re pleased to announce we’ve acquired Green Parrot Pictures, a digital video technology company founded by Associate Professor Anil Kokaram at the Engineering School of Trinity College in Dublin, Ireland. In the last six years, their small team of engineers has built cutting-edge video quality improvement technology that has been used in major studio productions from Lord of the Rings to X-Men to Spider-Man. Their technology helps make videos look better while at the same time using less bandwidth and improving playback speed. If you’re interested in seeing some of the incredible work Green Parrot Pictures has previously done, check out some of the videos on their website.

With the equivalent of over 170,000 full-length movies uploaded to YouTube every week, the team’s experience in this area -- working on solutions for both video consumers and experts alike -- will be a source of new ideas and further innovation at YouTube and across Google. We look forward to working with them to make the videos you upload every minute of every day to our site look even better.

Jeremy Doig, Director, Google Video Technology