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Wednesday, January 26, 2011

Share and share alike: we’ve acquired Fflick

Many of the YouTube videos you watch and love are also shared on sites beyond YouTube.com. Our site is built, in part, on social tools like comments, video responses and ratings. In recent years we’ve worked to integrate these social signals across other popular social platforms. For example, we see more than 400 tweets per minute containing a YouTube link, and over 150 years worth of YouTube video is watched on Facebook every day.

We've always believed that there are great conversations happening all the time off of YouTube.com, and that commentary has the potential to enrich your experience when watching and discovering video on YouTube itself. So today we're excited to announce we’ve acquired Fflick, a talented team that analyzes social media data to surface great content and the discussions around it.

We were impressed by the technical talent, design instincts and entrepreneurial spirit of the Fflick team. As part of YouTube, the Fflick team will help us build features to connect you with the great videos talked about all over the web, and surface the best of those conversations for you to participate in.

We look forward to rolling out more features that help you enjoy and discover new videos to watch, so stay tuned!

Shiva Rajaraman, Group Product Manager, recently discovered “Stjepan Hauser and Luka Sulic - Smooth Criminal” on Twitter.



14 comments:

Mekhron said...

Congrats to the flick team. :)

Q-80 said...

Good luck guys :)

Ma vie said...

that is really cool! can't wait to see what happens

Mike21URSS said...

Wow this is awesome, mmm, Im thinking about the possibilities of integrating both, since I have campaigns related on both sites.

HappyCabbie said...

Sounds great, can't wait to use it. Hopefully it won't cause a mess like Buzz did

Karloz said...

That's great. I think this method of sharing really helps a lot, especially the smaller Youtubers just trying to make it to the big leagues. Each day it keeps getting harder for the smaller channels, but this works in its defense. That's one of the reasons I had my first mildly viral video recently(http://www.youtube.com/watch?v=JTevRLKjxSc). Thanks for caring Youtube.

Eric said...

Can somebody please explain to me why the dropdown box showing videos from channels on a regular video page has been removed? That was extremely helpful when stumbling across channels I hadn't seen before.

Lara30anos said...

ultra cool ;) congrats!

Sharaf said...

Fflicktube welcomed.
Google group gonna own the whole web soon.

Geoff Lord The Hyper Advertiser said...

Hi That,s Great news. I now wait in anticipation to find out how this will really impact on us, the users of YouTube. I hope that all the changes which are inevitable in such a hook do not have a negative effect on what happens on YouTube as we know it. One thing that does worry me is constant changes to algo's which usually have a negative effect on the very people who helped to make the original concept successful.


Geoff Lord

Julie Perry said...

Interested to see what features the team at Fflick come up with...Congratulations to them, indeed.

Meanwhile, is this why the "Invite Friend" and "Remove Friend" buttons disappeared from the channels today? Are we going to get an official update on that so the YT community will stop all of the wild speculation?

Thanks.

Ed Shaz said...

"For example, we see more than 400 tweets per minute containing a YouTube link..."

I remember begging Youtube (by email) to add a share to Twitter button, 4 years ago :)

This will skyrocket from 400 to 4000 soon.

Mypcmag said...

hi nice post

donkissotes said...

safe and successful for the acquisition of flickr, I can't wait to visit

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