We want YouTube to be the best place to upload video. Without question, the number one requested feature by our creators is to upload videos longer than 10 minutes. We’ve heard you, and today we’re pleased to announce that we’ve increased the upload limit to 15 minutes.

We encourage you to take full advantage of this new time limit by making a video of your “15 minutes of fame.” Imagine that this video is all the world will ever know about you: what would you want to communicate? What will be the enduring stamp you’ve left on us all? Tag your video with “yt15minutes,” upload it by Wednesday, August 4, and we’ll select a handful of people to truly gain their 15 minutes of fame by featuring them on the YouTube homepage in a future spotlight.

In the meantime, you may wonder “why now?” -- the upload limit for non-partners has been 10 minutes for years. Well, we’ve spent significant resources on creating and improving our state-of-the-art Content ID system and many other powerful tools for copyright owners. Now, all of the major U.S. movie studios, music labels and over 1,000 other global partners use Content ID to manage their content on YouTube. Because of the success of these ongoing technological efforts, we are able to increase the upload limit today. We will continue our strong commitment to provide advanced technology and tools to protect the rights of small and large copyright owners worldwide. We’ll also do everything we can to release incremental improvements like this one that benefit our video creators.

One final note: if you’re uploading a video that was previously rejected for being too long, you’ll have to go into “My Videos” and delete it before attempting to upload it again. Thanks and happy uploading!

Joshua Siegel, Product Manager, Upload and Video Management, recently watched "Gulf - Jack Conte VideoSong."