Do you ever look at a YouTube video and think, "That's a work of art?" Yep, so do we—and now, so does the Guggenheim.

In five years, YouTube has redefined media culture by changing the way the world creates, distributes and watches video. Online video is exploding not just as a medium, but as an art form, and we’re proud of the originality and innovation that YouTube has fostered among our users. Our community has produced some of the most creative and celebrated works on the Internet, videos that have been viewed by millions of people around the world.

We want to celebrate phenomenal video-makers and recognize the creative potential of the medium. So today we’re collaborating with the Guggenheim Museum to discover the most creative video in the world, and showcase exceptional talent working in the ever-expanding realm of digital media: YouTube Play: A Biennial of Creative Video. This global online initiative is presented in collaboration with HP.



We’re looking for animation, motion graphics, narrative, non-narrative, or documentary work, music videos and entirely new art forms—creations that really challenge the world’s perceptions of what’s possible with video. We want to elevate the debate. This presentation, we hope, will garner some of the finest creative work from every corner of the globe—not only to showcase it on one of the biggest stages online, but also in one of the most iconic artistic venues in the world, the Guggenheim Museum in New York City, and throughout the Guggenheim network of museums in Bilbao, Venice and Berlin.

Participants must submit their videos to YouTube Play to enter. The deadline for submission is July 31, 2010, after which the Guggenheim will assemble a shortlist to be evaluated by an international jury of experts from the worlds of art, design, film and video. Up to 20 videos will be presented at the Guggenheim Museum in New York on October 21, with simultaneous presentations at the Guggenheim museums in Bilbao, Venice and Berlin. The presentations will also be viewable to on the YouTube Play brand channel at youtube.com/play.

As we did with the YouTube Symphony Orchestra, we hope to build an aspirational place for some of the world’s best artists to showcase their works and talents. For more information about how to enter, go to youtube.com/play.

Ed Sanders, Senior Marketing Manager, recently watched "YouTube Play."