Last year, hundreds of young creatives took part in the inaugural YouTube-Cannes Young Lions 48 Hour Ad Contest, with two of them, Guy Dayan and Adeline Chew, winning a trip to Cannes to represent YouTube in the Young Lions Film Contest.

This week we’re launching the 2010 edition of the contest. The format’s pretty much the same: we’ll announce a brief from a well-known nonprofit at midnight on Friday, May 14 (GMT), and you’ll have just 48 hours to write, film, edit and upload your film to the
Cannes Lions channel. You then have a week to get as many votes for your entry on the channel as possible, before a panel of senior creative directors will use the votes to inform their choice of two winners. Those two will get a fully-paid trip to the Cannes Lions International Advertising Festival.



As this is the Cannes Young Lions, entrants need to be 18-28 years of age to take part, and -- of course -- very creative. If that sounds like you, head to the
channel now and subscribe to keep informed. And remember to keep the weekend of May 15-16 free to create your ad. Good luck!

Tom Pursey, UK Product Marketing Manager, recently watched “
Chemistry of Creme Eggs.”