At midnight on May 15, the clock starts ticking on a 48-hour YouTube contest that will catapult two users onto the Cannes Croisette at the very moment that the world’s advertising community is in town for their annual get-together at the Cannes Lions advertising festival.



The two victors of this online iteration of the Young Lions Film Competition will form a YouTube team that will take on 37 others from around the world in a week-long challenge to shoot and edit a 60-second commercial on behalf of a charity.









In terms of the YouTube competition, would-be winners (who must be 28 or younger) will be able to see the brief from midnight on May 15. They will then have to upload their finished ads to the Cannes Lions channel within 48 hours, and then embark on a quest for clicks and kudos before the curtain comes down on the competition on June 1.



A panel of industry professionals will review the entries (as well as views, ratings and the profile of the ad) before announcing the winners. So stay tuned to the Cannes Lions channel for more information, review the efforts of those who have gone before you, and make sure your creative juices are set to flow forth once the starting pistol is fired on May 15.



Have fun,

Jamie Dolling

The YouTube Team